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Trademarks Made Easy

Mar 29, 2019

In 2013 $461 Billion worth of counterfeit goods were trafficked worldwide. roughly 20% of that number is American-made products. The U.S. Customs and Border Protections, Recordation can protect your trademark, brand and business, but the system is one that a lot of private label sellers don't fully understand.


Mar 22, 2019

While this podcast isn't focused on the Amazon marketplace specifically, and Suzi is a big believer that we should all build businesses that can survive and thrive whether Amazon does or not, it would be foolish to overlook the 800-pound gorilla of eCommerce. And, thankfully, Amazon does offer new tools from time to...

Mar 22, 2019

In the age of Amazon, it is IMPERATIVE that eCommerce sellers develop branding strategies that sell AND select trademarks that best represent and convey those strategies! Suzi outlines both the keys to building a good trademark, but also the ways to recognize whether you're holding a bad trademark.

She also uses...

Mar 22, 2019

Suzi Hixon, The Private Label Lawyer, is your guide to the world of trademarks and what they mean for the legacy of your business and brand.

In this debut episode, Suzi highlights the difference in brands that “give you the feels”, and lays out the course for those brands that want to separate themselves from the...

Mar 19, 2019

How do I select a strong trademark for my private label products?

How do I differentiate myself from the eCommerce competition?

How do I kick counterfeiters to the curb on Amazon?

These are just some of the big questions that leading trademark attorney, Suzi Hixon, also known as The Private Label Lawyer, digs into on...