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Trademarks Made Easy

Jul 26, 2019

Suzi Hixon, the Private Label Lawyer, is giving a HUGE shoutout to SummerSalt + Strawesome, two amazing trademarks (for numerous reasons) with an amazing "why" behind them. Find them both here:

Summersalt: https://www.summersalt.com/
Strawesome: https://www.strawesome.com/

Suzi highlights these two unique brands who use...


Jul 19, 2019

Expanding Your ECommerce Business Into the EU with Andy Hooper Part Two

Andy Hooper joins Suzi Hixon for the second part of his interview discussing how sellers know when to expand to the EU, and what to do to be prepared for that expansion.

As the co-founder of Global E-Commerce Experts, Ltd., Andy is uniquely...


Jul 12, 2019

Andy Hooper joins Suzi Hixon for a two-part interview discussing his own journey into e-commerce and the effects of Brexit on Private Label sellers worldwide.

As the co-founder of Global E-Commerce Experts, Ltd., Andy is uniquely positioned to help us understand what is reality and what is bluster about this...


Jul 5, 2019

The Spectrum of Distinctiveness

United States trademark law recognizes the “spectrum of distinctiveness” from generic to coined when it comes to categorizing prospective trademarks.


Suzi Hixon helps us understand that range and how to keep our trademarks on the right end of that spectrum.

From descriptive terms...