Preview Mode Links will not work in preview mode

Trademarks Made Easy

May 31, 2019

Uniqueness. Catchiness. Simplicity. Relatability. These are the four quadrants you should use when choosing a brand name. But even with the best of names, how do you ensure that your brand grows in awareness and value over time? You prepare for what's possible and work with what's reality today.

Today, Amazon is the...


May 24, 2019

Creating an original trademark that is both valuable as a marketing tool for the sale and promotion of your product AND legally valid as a unique and defensible trademark isn't magic, but it is absolutely both an art and a science. Suzi Hixon helps us ensure that our education is well-rounded covering both areas as...


May 17, 2019

When do you know it's time to change? Your brand name is one of the cornerstones of your entire business. So how do you know when you've chosen the wrong one?

Suzi Hixon covers the pros and cons of a brand name change. Will current customers be able to find you? What potential gains could you make with a change? How...


May 10, 2019

With billions of potential customers and clients, the Amazon Marketplace is THE opportunity for private label sellers. But how do you stand out amongst the pack and protect yourself and your brand from counterfeiters and copycats? Today Suzi Hixon, The Private Label Lawyer, brings you three simple action points...


May 3, 2019

Save time AND money on your International Trademark filings with these tips from Suzi Hixon. While Amazon's Brand Registry 2.0 program makes this a more pressing or priority item, International Trademark registry is a good move for your brand if you plan to sell your products globally, even if Amazon ceases to...