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Trademarks Made Easy

Apr 26, 2019

Suzi Hixon breaks down the differences between the Principal and Trademark Register of the USPTO, and how NOT understanding these can harm your brand and business!

Wherever you find yourself in this process, keep these highlights in mind:

1. Choose a strong trademark at the outset, one that ISN'T descriptive

2. Beware...


Apr 19, 2019

Don't get left behind! Your competitors are already using this info to create their online brand protection strategy, make sure you are too!

With millions of active customers on Amazon, there is room for a thriving market of successful sellers without copyright infringement or counterfeiting. BUT, it all starts...


Apr 12, 2019

'I'M TALKING TO YOU, MOON UNIT!'

While some parents definitely give their children unique (and complicated) names, like the above example, the process for an adult to change his legal name is actually fairly simple and reasonably priced.

A trademark, meanwhile, can last not just for one generation, but for many. A brand...


Apr 5, 2019

With over 2 million sellers on Amazon and more added every day, it's hard enough for a brand to stand out from the rest of the pack. And, with a growing counterfeit and gray market, it's becoming imperative for us to protect and defend our trademarks directly.

Suzi brings you actionable advice on what to watch out for,...